Behind the Scenes– Old Spice: The Man Your Man Could Smell Like
Remember when you looked at him, then you looked away, then you looked back at him? Then out of nowhere he was on a horse!
Well I have to say that Old Spice commercial, The Man Your Man Could Smell Like, featuring actor Isaiah Mustaf, is one of the funniest commercials I have ever seen. Leo LaPorte interviewed the creators of the commercial, copywriter Eric Kallman and art director Craig Allen (of ad agency Wieden+Kennedy), and you can now check out the behind the scenes of how it was created below. And just like I thought the majority of the commercial was shot all live action, on set, with very little CG. Original :30 sec spot:Behind the scenes:
:15 sec spot:
