Dieter Rams: 10 Design Principles.
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetic
- Good design helps us to understand a product
- Good design is unobtrusive
- Good design is honest
- Good design is durable
- Good design is consequent to the last detail
- Good design is concerned with the environment
- Good design is as little design as possible
– German industrial designer, Dieter Ram, who worked for Braun. Full article here.
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