iPhoneography + the things that inspire me from the Internets. Enjoy.
Remember when you looked at him, then you looked away, then you looked back at him? Then out of nowhere he was on a horse!
Well I have to say that Old Spice commercial, The Man Your Man Could Smell Like, featuring actor Isaiah Mustaf, is one of the funniest commercials I have ever seen. Leo LaPorte interviewed the creators of the commercial, copywriter Eric Kallman and art director Craig Allen (of ad agency Wieden+Kennedy), and you can now check out the behind the scenes of how it was created below. And just like I thought the majority of the commercial was shot all live action, on set, with very little CG. Original :30 sec spot:



Really interesting behind the scene piece from PSYOP's commercial: T.Rowe Price "Ink". They show us the very beginning of their process from sketches, to style-boards, to previs, to animation progress, to the final spot.